Instagram ads are one of the most effective methods for reaching your target audience. If you’re looking to increase brand awareness, boost sales or build a community around your brand, then Instagram ads could be worth considering for your business. In this article, we’ll look at why it makes sense to invest in Instagram advertising and show you some examples of brands who have been successful with this strategy.
More than 1 billion people use Instagram each month.
Instagram is one of the most popular social media platforms, with more than 1 billion people using it each month. Its user base is quite diverse: it’s used by people from all age groups and from all over the world. It also appeals to people at different income levels—there are even Instagram influencers who earn well into six figures!
Because of Instagram’s popularity, advertisers have flocked to this platform over the past few years. As a result, there are plenty of opportunities for you to run your own ads on this network if you want them.
Instagram stories make up more than one-third of the most viewed stories on the platform.
Instagram stories are a great way to engage with your audience, and they’re the most-viewed stories on the platform. Take advantage of this by sharing behind the scenes content as well as exclusive content that can only be found on Instagram.
Share behind-the-scenes photos and videos from your business’ events for a more personal feel.
Show off prototypes or products that are still in development, like new packaging designs or upcoming collections.
B2C businesses are 48% more likely to use Instagram than B2B companies.
In a study of over 1,000 marketers from around the world, 48% of B2C businesses said they spend money on Instagram ads. In contrast, only 20% of B2B companies do so.
This finding makes intuitive sense: if your company sells consumer products or services to individual customers (as opposed to selling to other companies), then you’re more likely to use Instagram than other social media platforms.
It also makes sense that B2C companies are more likely to use LinkedIn than B2B companies: LinkedIn is popular among professionals who work in sales and business development roles.
Over 80% of the time spent on Instagram is done through mobile devices.
Most businesses, especially those that sell products or services and have a physical location, are best served by using Instagram as their primary social media platform. The reason for this is simple: Instagram is a mobile-first platform and has features specifically designed to make it easy for users to interact with businesses on their phones.
Although some people prefer to use the web version of Instagram, most activity happens through apps installed on mobile devices. With over 600 million active monthly users (as of Q1 2019), Instagram has become one of the most popular social media platforms in the world.
Most Instagram users are between the ages of 18 and 29.
There are also some demographical benefits to Instagram ads. The platform has a large, engaged audience of young people. The majority of users are between the ages of 18 and 29, which makes Instagram an ideal platform for brands looking to target millennials.
Another reason why you should consider using Instagram is the fact that it allows you to reach your desired audience in a specific geographic area. For example, if your brand is located in New York City, but wants to target customers who live in Los Angeles—Instagram’s geofilters feature will allow you to do so by creating customized filters for each city or neighborhood where you have customers.
More than 32 million businesses have active accounts.
Instagram has over 1 billion users, and more than 32 million businesses have an active account. It’s a great place to build your brand and engage with your audience.
Apparel is the leading industry category on Instagram, with over 6 million active business accounts.
When you think of the top Instagram accounts, what comes to mind? Probably not brands like @krochetkidz or @vivianawong_art. But these are exactly the kinds of niche businesses that have found success on the platform.
The apparel industry is a hotbed of activity on Instagram—more than 6 million active business accounts use it to promote their products, according to Hootsuite. In fact, apparel is one of the leading industry categories on Instagram (along with beauty and fashion), accounting for 15% of all posts by businesses on Instagram.
There are a number of reasons why you should consider using Instagram ads for your business.
For one thing, it’s a great way to reach your target audience. The social network boasts over 1 billion users and is the most popular among 18-29 year olds worldwide (according to eMarketer). In fact, more people use Instagram than Facebook or Twitter—and those numbers continue to rise.
Instagram ads are also easy to use and affordable when compared with other platforms like Facebook or Google Ads. They’re highly targeted: You can choose specific audiences based on their interests, demographics, location and so much more. Finally—and perhaps most importantly—Instagram has been known as one of the best ways for brands to create positive brand awareness without paying high prices (or in some cases even spending any money at all).
In short, if you’re looking for a way to gain access to the Instagram audience, then advertising is a great option. The platform does have some limitations compared to other social media networks, but it also has a lot of potential for brands who want to reach a younger demographic. If you want more information on how these ads work and what they cost, check out our blog post on Instagram advertising!