SEO Search Engine Optimisation

• SEO helps to improve the ranking of a website in search engines, making it easier to be found by users.
• A good SEO strategy can increase website traffic and attract more potential customers or readers.
• Improving SEO enhances the visibility and popularity of your website and helps in branding.
• Effective SEO provides a better user experience and makes a website easier to navigate and use.
  SEO helps to enhance the quality and value of the content on your website and provide useful information to your users.

• Ensure that the content of the website is of value and complies with search engine algorithms.
• Use appropriate keywords and use them naturally in your content.
• Optimise the site structure and title tags to make it easier to be indexed by search engines.
• Add external links to increase the authority and credibility of your website.
• Create high-quality, easy-to-share content to attract more visitors and links.

• SEO score usually refers to the performance of a website in search engine rankings.
• It may be a composite score assessed by different metrics and tools to measure the visibility and performance of a website in search engines.
• These scores can be based on a variety of factors such as the quality of the site's content, keyword rankings, page structure, external links, and more.
• An increase in SEO score usually means that the website's ranking and traffic in search engines will also increase.
• It should be noted that different tools and algorithms may have different scoring criteria and methods.

• The timing of SEO results varies depending on a number of factors, including the current state of the site, the level of competition, and the strategy used.
• Generally speaking, SEO results are not immediate and it usually takes time to see visible results.
• Initial optimisation may result in some improvements, but it usually takes from 6 months to over a year to see significant results.
• Ongoing SEO efforts and strategy improvements are key, and long-term investment can bring lasting and consistent results.
• The goal is to build a strong SEO foundation that will steadily grow the site's rankings and traffic over time.
•  

Of course you can, but you need to be aware of the following.

• Time and effort: Doing SEO on your own takes a lot of time and expertise and can distract you from focusing on your business operations.
• High technical requirements: SEO involves technical aspects, need to have an in-depth understanding of search engine algorithms, site optimisation, etc., if the lack of corresponding knowledge, it may be difficult to achieve results.
• The need for continuous learning and follow-up: SEO is ever-changing and requires constant updating of knowledge to cope with changes in search engine algorithms, which takes time and effort.

• SEO (Search Engine Optimization) refers to the optimisation of website structure, content and technology to improve the natural ranking of websites in search engines.
• SEM (Search Engine Marketing) is the process of placing advertisements in search engines to increase the exposure and traffic of a website through paid advertisements (e.g. Google Ads).
• SEO is natural and unpaid, with results displayed in organic search results, whereas SEM is paid advertising, appearing in advertised positions on the search results page.
• SEO is a long-term strategy that takes time to accumulate, whereas SEM has immediate results but requires constant investment and payment to maintain ad exposure.
• SEO relies heavily on website content, structural optimisation, and natural ranking enhancement, while SEM relies on advertising budgets, keyword bidding, and advertising effectiveness.