Facebook is the world’s biggest social media platform, with more than 2 billion monthly active users. But does it make sense for your business to advertise on Facebook? The short answer is yes. It can be a powerful tool for your brand if you know what you’re doing.
There is no question that Facebook’s reach is incredible, with more than 2 billion monthly active users worldwide.
In the United States alone, there are over 140 million daily active users on the platform, and almost 1.6 billion people use it at least once per day.
Facebook is a trillion-dollar company…for a reason
Facebook is a successful company, and it’s worth $500 billion. It’s the most popular social network, with more than 2 billion active users.
Why is Facebook so successful? Because people use it—and they stay engaged on the platform for hours at a time. In fact, according to Statista, U.S. adults spend an average of 30 minutes each day using Facebook! The company also focuses on providing a great customer experience by using artificial intelligence (AI) technology to improve ad targeting capabilities and reduce ad load in News Feeds to provide better user engagement experiences.
The return on investment is real
The return on investment is real, and it’s possible to get a positive ROI from Facebook ads. But what does that mean?
The return on investment (aka “ROI”) is the amount of money earned divided by the amount of money spent. In other words, it’s how much you make for each dollar you spend on advertising. A positive ROI means that your advertising costs are outweighed by the benefits gained from that ad campaign or program.
In this section, we’ll look at how to calculate ROI in Facebook ads and why it matters if your ad campaigns have a positive ROI or not—and how they’re related to cost per lead (CPL).
You can target your audience with demographic profiles
When you’re considering the viability of advertising on Facebook, it’s important to know how you can tailor your ad campaign to your audience. Facebook offers a variety of targeting options that allow you to reach the exact people who are interested in what you have to offer.
The first option is by age, gender and location. This lets you target potential customers by where they live and what demographic they represent. For example, if your business sells products for children or teens, this would be an effective way for you to find people most likely to purchase from you. The next option is by interest—this includes interests like sports teams or hobbies as well as pages liked by other users on Facebook (like fan pages). The third option is through behavior—this means targeting users who do certain activities such as reading content related specifically with keywords related with their intent; these might include typing keywords into Google Search Bar or clicking through from websites outside of Facebook itself (though not necessarily within ecommerce sites).
It's possible to build brand awareness with Facebook ads
Facebook ads can help you build your brand awareness and increase your reach, but only if you use them correctly.
When used correctly, Facebook ads can be a very cost effective way of getting your brand in front of new customers.
You can also use Facebook ads to increase the number of followers on your social media accounts or even start an account from scratch.
By increasing the number of likes for posts that have already been published on social media platforms such as Instagram or Twitter, it will make those particular posts more visible than other content which has not been boosted by paid ads.
Facebook Ads can be beneficial but it shouldn't be the only place you advertise your business
You should not only advertise on Facebook. You need to use other platforms as well, such as Instagram and Pinterest. These are different platforms with different purposes, so you need to use them accordingly. For example, Instagram is famous for its visual content and could be the best place for you to use visual adverts for your business. Pinterest is best used for articles or blog posts that help people make decisions about what product or service they want from your company; these types of ads usually include an image, a link back to your site where people can learn more about what you offer and perhaps even an opt-in form which will generate leads for future sales opportunities if someone clicks through.
Facebook’s native ads platform is one of the most significant channels in today’s advertising landscape
In case you’re not familiar with the term, “native ads” are content that matches the format and look-and-feel of a publisher’s site. They blend in with all other editorial content, which makes them much more appealing to readers.
The main reason why native advertising works is because it helps you reach your target audience without coming off as spammy or intrusive. In fact, research shows that consumers actually prefer to see ads on Facebook: 48% say they feel better about brands when their posts are sponsored compared to 38% who say they feel worse (source).
Another advantage of native advertising is its relatively low cost compared to other types of online advertising (like banner ads). This means you can spend less money while still getting good results!
You should never treat Facebook as the only platform for advertising
While Facebook boasts over 2 billion monthly active users (MAUs) and Instagram has over 1 billion MAUs, the reality is that not all of those people are necessarily interested in or ready to buy what you’re selling. And even if they were, there’s a lot more going on besides just advertising on these platforms. You need to test, measure and optimize your success on other channels as well — including traditional media like print ads, TV commercials and billboards; Google search ads; YouTube videos; local radio spots; outdoor billboards; social media sites like Twitter and LinkedIn; retargeting ads (both display retargeting pixels placed directly on websites where users have already visited but left without purchasing anything); affiliate marketing networks such as Linkshare or Commission Junction where publishers are paid commissions based off sales generated by their links appearing beside yours when someone clicks through them before buying something through one of these affiliate programs instead while still logged into their account at Amazon then shopping around until they find something else interesting enough priced lower than yours before making an actual purchase).
The truth is that, if done right, Facebook ads are indeed worth it — but you need to avoid these mistakes.
Don’t use Facebook ads as your only advertising channel. A single campaign on one social network is not enough to create a successful marketing strategy. Look at the big picture of what’s being done across all of your channels so you can maximize the reach and impact of each piece.
Don’t treat Facebook ads like a one-size-fits-all solution. While it can be tempting to just throw money at Facebook and hope for the best, this approach will usually fail in the long term because it does not take into account your company’s specific needs or goals for its campaigns. Any professional ad manager will tell you there are better ways to spend your budget than blindly throwing money at any given platform without understanding how best to leverage its strengths for maximum effect on your business objectives — which brings us to our next point…
Don’t use Facebook ads as a substitute for good content! It takes time and effort (and sometimes money) in order to create good content from scratch; however once it’s gone live on social networks like Facebook – no matter how many likes or shares they get – those posts still won’t drive any sales unless someone clicks through onto an external website where they’re prompted with more information about whatever product was featured in those posts (or perhaps even directly purchase something through their mobile device). Without having something enticing enough already available online then there’ll always be no incentive whatsoever behind why anyone should ever click through onto anything related towards what these companies offer after seeing them post something entirely unrelated instead!”
Conclusion
As you can see, the answer to this question is not straightforward. Facebook ads are a great tool for advertisers, but they shouldn’t be your only form of advertising. If you want to be successful in your business, then you need to use a variety of different platforms including Facebook, Google AdWords and Bing Ads. Combining these platforms allows you to reach more people than just one alone!