LinkedIn has been around for more than 20 years and it continues to grow in popularity. In 2019, LinkedIn had 500 million users, which is a staggering number considering that Facebook only had 2.5 billion users at the time. Despite its popularity, many small business owners don’t realize they can advertise on LinkedIn or don’t know if it’s worth the investment. This article will discuss how you can use LinkedIn Ads to grow your audience and generate leads for your business.
LinkedIn is just one of the many ways to market your business.
LinkedIn is just one of the many ways to market your business. It’s a great platform, but it shouldn’t be your only option. You can use other social media platforms like Facebook and Twitter as well as email marketing and advertising on other platforms like Google AdWords and Facebook ads.
LinkedIn still has more than 500 million users.
LinkedIn is a great place to connect with potential customers, find new employees, and expand your business network. There are over 500 million users on LinkedIn. It’s a good idea to take advantage of that reach by creating ads that appear in front of this audience.
LinkedIn Ads allow you to target people with certain job titles and pay grades.
LinkedIn Ads allow you to target people with certain job titles and pay grades. You can also target people based on their company size, location, age and education.
You can use LinkedIn Ads to grow your audience, increase site visits and drive leads.
You can use LinkedIn Ads to grow your audience, increase site visits and drive leads. It’s a great tool for B2B companies looking to target specific verticals or job titles.
In fact, LinkedIn has more than 500 million users worldwide and is the world’s largest professional network. This means that you can reach highly targeted audiences on LinkedIn — including current employees at the companies you want to do business with.
Drawback of LinkedIn
LinkedIn ads may not be a good fit for every business, but if you’re a B2B company, it’s worth considering.
Now that you know the advantages of LinkedIn ads, let’s take a look at some of their drawbacks.
If your business is focused on serving customers who are not employed by large companies and do not have the budgets to spend on advertising, then LinkedIn may not be worth it for you. The average cost per click on Facebook ads is significantly lower than the average CPC on LinkedIn (and other social networks). As such, B2C businesses would be better off focusing their ad dollars on Facebook.
Secondly, if your company doesn’t have a lot of money to spend on advertising (even if it’s just $50 per month), then it might be best for you to wait until later in 2019 or 2020 before considering this platform. If you’re trying to launch an MVP product or service with limited funds available for marketing purposes, then spending any amount of those funds could mean losing potential users who might have given your product or service a try had they seen any type of paid promotion during their initial searches online—including organic search engine results pages (SERPs).
In short, LinkedIn ads can be a valuable tool for B2B companies. They have the potential to drive leads and increase site visits at a lower cost than other platforms like Facebook. However, if you’re not using LinkedIn already or don’t have access to their ad platform, there’s little reason for you to start now. It’s best to do your research first before diving in headfirst into any new marketing channels or strategies.