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Knitting Innovation and Design Association

Knitting Innovation and Design Association Knitting Innovation and Design Association

https://contest.hkkids.org/en/

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Knitwear Innovation Design Society

Project Clients

Knitting Innovation and Design Association

Project Website

Design Style

Neo Brutalism Style

Project Background

The Young Knitwear Designer Competition 2024, organised by the Knitwear Innovation and Design Society (KIDS) under the Clothing Industry Training Authority, needed an innovative and avant-garde design for the competition website.

KIDS

Finished product features

The client wanted to create an innovative, avant-garde and trendy website. Therefore, we used the Neo-Brutalism design style which is very popular this year. The colours are mainly high pack and permanent colours to show the fashion and diversity of the competition. The fonts are sans-serif. Black frames are added to the images. Different Interactive Elements (e.g. font running lights, etc.) are added to give the viewers a sense of technology and vitality.

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