What are LinkedIn ads best for?

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If you’re a B2B company, LinkedIn ads are the best way to reach your target audience.

Brand Awareness

LinkedIn ads are great for brand awareness, especially if your target audience is business-to-business (B2B). Your ad will be shown to relevant users who are likely to be interested in what you have to offer. This can help increase your exposure and grow your audience.
LinkedIn ads are also a good option for recruiting—especially when targeting specific skillsets, like programmers and designers. Ad campaigns can be run that focus on specific job titles or work experience requirements; this allows recruiters to reach out to people who may not otherwise have been aware of the open position at their company, creating a wider net for finding qualified candidates

Lead Generation

LinkedIn ads are a great way to generate leads. They’re best for targeting specific companies or job titles, and can be used by companies with large numbers of employees.
LinkedIn ads are an excellent way to reach people with specific skills (e.g., “SEO specialists”) who may not be actively looking for work, but could be easily recruited if they were approached correctly.

Website Conversions

LinkedIn ads are great for website conversions. When you’re using LinkedIn ads to drive traffic to your website, it’s important to have a landing page that really sells the product or service you’re advertising—and makes visitors want to sign up.
You can also use a LinkedIn ad campaign to get more people on your email list by creating and promoting an opt-in form within the ad itself. This can be done by adding a signup button at either the top or bottom of your ad unit (depending on how much space you have).
Lastly, if you have some sort of content that could benefit potential leads who visit your website (like a whitepaper), create an ad campaign specifically targeting those types of users with those types of interests!

Job Applicants

LinkedIn ads can help you attract top talent to your company. LinkedIn is the world’s largest professional networking site, with over 50 million members in countries around the world.
LinkedIn ads are a great way to advertise your job openings and increase the number of applicants that apply for jobs through your website. You can target by job title, industry, location and more—or even by company size or job function so you’re only reaching out to qualified candidates who are most likely to be interested in working at your organization.
LinkedIn ads are a great way to recruit new hires, as well as build out your company’s talent pool. If you’re looking for more information about how LinkedIn can help with recruitment efforts, check out this blog post from Buffer on how they use the platform!


LinkedIn ads are also ideal if you have an eCommerce website that needs more conversions and sales leads. You can use LinkedIn’s targeting feature to reach a specific audience of potential customers who fit your target demographic profile (think people who work at companies in your industry). This helps ensure that only relevant leads reach your page—meaning you won’t waste money on irrelevant clicks or low-quality leads (which can be costly!).


As we’ve seen, LinkedIn ads are an effective way to reach B2B customers and recruit job candidates. They work well for brand awareness and lead generation as well, but they may not be the best choice if your goal is website conversions or job applicants.

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